POLITICAL AGENDA AND SETTING IN CAMPAIGN ADVERTISEMENTS OF DIAMER BHASHA AND MEHMAND DAM FUND: A CRITICAL DISCOURSE ANALYSIS

Authors

  • Sadaf Fatima Lecturer, Faculty of English Department of Humanities, COMSATS UNIVERSITY ISLAMABAD (CUI), (Lahore Campus), Pakistan Author

Keywords:

Climate Change, Critical Discourse Analysis, Political Agenda, Public Perception, Semiotics

Abstract

Pakistan faces a growing water crisis due to population growth and climate change, despite its advanced irrigation system. The Diamer Bhasha and Mohmand Dams have been proposed to address this issue, aiming to secure water resources for agricultural, industrial, and domestic needs. Both rural and urban areas, including Gilgit-Baltistan and Sindh, are significantly impacted by water scarcity.

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Published

2025-01-25

Issue

Vol. 8 No. 01 (2025): (JALT)

Section

Articles